Barron’s Recognizes StrongHer Money Program

StrongHer Money selected as Finalist in the “Doing Good” category; honoring programs that support a deserving cause or give back to the communities we serve.

BIRMINGHAM, Ala.–BUSINESS WIRE–RFG Advisory, a leading and fast-growing hybrid RIA based in Birmingham, AL is pleased to announce another outstanding recognition for StrongHer Money in 2020, being named finalist for the 2020 Money Management Institute (MMI) Barron’s Industry Awards in the category of “Doing Good.” Now in their twelfth year, the MMI/Barron’s Industry Awards recognize innovation and leadership in the investment advisory solutions industry. The Awards celebrate outstanding achievement and honor firms that have raised the bar by delivering superior solutions for financial advisors and investors over the past year.

“We are extremely honored to be recognized by MMI/Barron’s, said Bobby White, Chairman and CEO of RFG Advisory “All of this work leads to RFG’s mission to use innovation as a force multiplier for our advisors and all stakeholders. We believe doing good is not just altruistic do-gooding but rather a corporate social responsibility—and StrongHer Money plays an instrumental role in paying it forward.

StrongHer Money was created by RFG Advisory to help women to live financially fearless and serve their growing regional network of independent advisors, several of whom are StrongHer Money Ambassadors. The platform was engineered as a turnkey solution for advisors looking to host educational virtual and live events and provide instant, online access to resources for women centered on contemporary themes: wellness, fitness and health; debt savings and budgeting; work and family life balance; investing; retirement planning; preparing for the unexpected; and philanthropy.

StrongHer Money was previously named finalist for the 2020 Industry Awards in the category of Non-Custodial RIA Support Platform.

“RFG is proud and honored as a Doing Good finalist for MMI/Barron’s Industry Awards,” said Shannon Spotswood, President of RFG. “We intentionally built a culture of innovation at RFG that leans in to community and giving back. It is impossible to talk about StrongHer Money without acknowledging the incredible team of independent advisors aka our StrongHer Money Ambassadors who go above and beyond to serve their female clients each day.”

Winners will be announced on October 22nd during the 2020 MMI/Barron’s Industry Awards Annual Conference, virtual this year. A full list of MMI/Barron’s finalists is available online –

To learn more about StrongHer Money, please visit

About RFG Advisory

RFG Advisory is an innovator in the wealth management industry. Passionately committed to serving independent financial advisors and their clients, RFG Advisory prides itself on being a service company first, a technology company second and a hybrid-RIA third. RFG Advisory delivers a turn-key integrated platform that provides Advisors all of the tools and resources they need to be the CEO of their practice, not the COO, including turn-key technology, institutional-caliber investment management, marketing, compliance, business consulting and operational support. Focused on amplifying independence, Advisors who affiliate with RFG Advisory maintain all of the equity in their business and pay a basis point fee for access to RFG’s investment and technology platform. Additionally, through RFG Capital, the firm helps advisors to facilitate succession planning and provide loans to advisors to enable the move to full independence.

Investment advice offered through RFG Advisory, a Registered Investment Advisor.

For more information on RFG’s awards, please click here

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Shari Burnum